Creation of a showcase website for Selene clothing store: from concept to implementation
The project consists of creating a website for Selene, a women’s clothing store with a modern, minimal, and elegant style, located in Trieste. This project was developed within the framework of the university course Web Technologies, part of my Master’s degree program in Communication for Business and Organizations.
I worked on the website together with my coursemate and friend, Luna Pavanel, with whom I shared ideas, skills, and responsibilities in both design and development. We decided to take on this project driven by our passion for fashion and by the desire to enhance this sector through a digital platform. Creating a website for a clothing store means reflecting on the brand’s visual identity, the user experience, and strategic consistency — all fundamental aspects of our academic journey.
The website was designed with a structure aimed at highlighting the store’s products, facilitating user navigation, and consistently conveying the brand’s identity. It includes sections dedicated to the brand presentation, the collection, product showcases, active promotions, and contact information.
Checkout my artifacts
Logo created with Picsart
Business card created with Canva
